Claude-Noelle Toly
grew up in Dieu Le Fint, a tiny village in the South of France. At 21, she and her
then boyfriend flew to the United States and began a hitchhiking trip that
traversed the country. The boyfriend didn’t last but her romance with the U.S.
did. “I fell in love with America and Americans. I felt so at home
here,” she says.
The next year, 1982,
to her parents’ distress, their younger child and only daughter packed up her
belongings, sold her car and moved to New York City. One of her first
jobs was as a waitress at Chez Bridgitte, a legendary Greenwich Village restaurant—more
like a lunch counter with nine stools--started in the 50s by Marseille native,
Brigitte Catapano, and known for its homey atmosphere and delicious Boeuf
Bourguignon. While working there,
Claude met a Columbia University student and Francophile who always left her
big tips. In 1986, she and the student-turned-business partner opened LeFanion, a corner boutique in the heart of Greenwich Village that sells
decorative pottery, paintings and antiques from France.
Le Fanion’s chic and
original offerings, prized by loyal and fashionable customers, reflect Claude’s
roots and tastes. They range in price from a polka dot eggcup for $17 to a
$27,000 chandelier dripping with jewel-like crystal fruits and flowers.
The shop’s ceiling and walls are filled with twinkling chandeliers and sconces
made the old-fashioned way and newly electrified: the bronze frames are
sand-cast, the multi-colored crystal ornaments hand-ground from bars. There are also hulking
19th century armoires and zinc-topped café tables. Even the fir columns supporting her
loft office are imported
from the French countryside.
Today, she owns a flat
in Saint-Germain-des-Pres where she stays to recoup after her transatlantic
flights and occasionally rents to longtime customers. The décor in the shop and
her apartments—she also has a small studio on Bleeker Street in New City
(which once was home to Pierre Deux’s first store but is now dominated by Marc
Jacob’s multi-shop empire) is reminiscent of her family home. The furniture is
mostly 19th century cherry and walnut pieces. Her parents
collected antiques. “People in the country just lived with this
furniture,” she says.
Equally as fashionable
as the shop’s merchandise is the gamine proprietor who has a bequiling
AudreyHephurn-in-Funny Face quality.
Her personal style is informed both by her origins and her adopted
country. One recent afternoon we talked about French and American
women while customers of both nationalities ‘ooh’ed and ‘ah’ed as they
shopped in her store:
On Style: Maybe necessity creates style. When I was a kid
it was more common than now to make your own clothes, to knit your sweaters
because it cost less than buying everything. For sure, it helped me have a more
unique style. I try to not spend a lot on my clothes. I’m not big on designers;
I prefer something a little different to a name. I like clothes that are fairly
simple, making an outfit more personal with an accessory--a scarf, or a
necklace. I used to buy vintage, but now not much anymore. I buy preferably on
sale, very different places: Anthropology, Agnes B, Levi’s, and small boutiques
when I travel. I don’t think it’s inbred in French women. My mom is very stylish and made our
clothes. Other moms were not.
On French
Women: I think we are more natural and grounded in
reality, which is also true of the whole culture and country. Being a more
agricultural society until recently and also a much poorer nation than the
U.S., we were closer to a simpler past. I think it's changing, and that's a big
subject . . . for another time! We are the country of Descartes:
practical, common sense... France doesn't have Hollywood. Instead of Marilyn
Monroe, we had Edith Piaf....We don’t have the cult of youth that exists here:
a woman in her 40s is considered very sexy (in France) -- not finished!
Therefore maybe you're more encouraged to take care of yourself. Having a
mistress is an accepted notion. Maybe women are more stimulated by this. Either
to be one or to refrain their husband from looking for one!
On American
Women: U.S. women are very
inspiring for their independence and their tough spirit. To me, that's the
ideal: the pioneer, free, liberated woman. I think she was an inspiration for
the whole world. I have always found American women to be very kind, very sweet
and very “girl power”. French women are more competitive among each other, have
less solidarity. They are less open and less relaxed with each other than their
American counterpart. I've learned from American women to be more sister-like
and more loving towards other women.
On
role models: The American woman I admire
most is the pioneer woman: strong, reliable, courageous, always welcoming and
solid as a rock, not complaining. In general (what) I admire and enjoy
about Americans is they are easily happy, easy going, adaptable, jovial, friendly.
Another type of woman that French women admire is the California healthy style:
Farrah Fawcett orJane Fonda. But that style might be a little dated now.
Some Differences: I think France has been less permeated by
corporate influences –for example, corporate products and advertising
convincing you that you need what they are selling-- so it allows people to be
more real. American women, I think, used to be more real but now have been
reduced to a cartoon image of what a woman should look like. Authenticity is
always more attractive than fakery. How can you be attractive when your face
isn't yours, your boobs are not yours, your lips not yours? Being too removed
from reality is not attractive. Sweating when it's hot is okay. Feeling
sad is okay. I always find it more attractive to be natural—that’s why
children are so charming-- than to be artificial. And I think Hollywood and
magazines have created an image that cannot be met by most women--or men, for
that matter. Being natural and comfortable with who you are makes you
confident and attractive. Trying to fit a mold just doesn’t work, and it
shows.
By The Way: If Claude-Noelle looks familiar, you may remember her from the July 3, 2012 post describing her 1.2K swim around Liberty Island. She did it in record time but sent me this quote from the NYSwim site shortly after. "Don't watch the clock; do what it does. Keep going."
One More Thing: Thanks to Tish Jett from A Femme D Un
Certain Age, who originally published this post. Tish is American living outside Paris. (As she says, she came for work and stayed for love.) She is a talented translator of both cultures whose brilliant blog celebrates women of a certain age and sensibility, women like you and me.
(All pictures by Maryl)
One More Thing: Thanks to Tish Jett from A Femme D Un
Certain Age, who originally published this post. Tish is American living outside Paris. (As she says, she came for work and stayed for love.) She is a talented translator of both cultures whose brilliant blog celebrates women of a certain age and sensibility, women like you and me.
(All pictures by Maryl)
I love Claude Noelle's perspective on authenticity and aging. I'm not so sure that one can really generalize about American women as a whole, but then again, I easily accept what she says about French women!
ReplyDeleteAs I said over on A Femme... I hope to visit Le Fanion next time I am in NYC.
Judith,
ReplyDeleteClaude Noelle will be back tomorrow from her buying trip to France with lots of wonderful new things. You
need to come back to New York for a visit to her shop but don't drive this time. Thanks for the comment.